Marketing Is About Values

Marketing Is About Values

Steve Jobs marketing is about valuesSteve Jobs made a huge mark on the world with his foresight and standing out for what he believed in and in our previous post “Connecting The Dots” you got to hear his famous Stamford Speech delivered in June 2005 and watched by millions around the globe.

One of his less famous but equally important videos is one entitled “Marketing Is About Values which we share with you in this article – we hope it makes you think about your core values,  what you stand for, what your business stands for and what YOUR BRAND stands.  Personally, we’re very clear on the fact that marketing is about values and because of that attract clients who believe that too.

Time to watch the video with fantastic animation put to Steve Job’s speech by IdeaMachineStudio

“Marketing Is About Values – Core Values” – Steve Jobs

 “Values and core values should never change …. to me, marketing is about values. This is a very complicated world. It’s a very noisy world. We’re not going to get a chance to get people to remember much about us; no company is …” ” ~Steve Jobs

Marketing is about values
We live in a very complicated, noisy world
We’re not going to get a chance to get people to remember much about us. No company is.
Investments in caring are needed to retain relevance & vitality
Not to talk about why we’re better than others
Dairy tried to convince you milk was good, then Got Milk made sales skyrocket
Nike sells shoes yet you feel something different, they never talk about the product. They honour great athletes and honour great athletics.

To think about marketing is about values

  • Who is your company
  • What is it you stand for
  • What are you about?

To us its about core value.  Like Steve Jobs we believe people with passion can change the world for the better.  That those crazy enough to think they can change the world are the ones that actually do.
Get back to that core value.
Values and core values shouldn’t change.

    What do you think?

    Who Are We

    We’re former accountants of a certain age with 5 great kids and 3 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion.  Our worldwide educational business is centered on online marketing education and wealth creation and a desire to help you create financial freedom online through entrepreneurship whatever your age or experience.

    Authors : The Mindset Shift

    Chris and Susan BeesleySkype : chrisbeesley1   susanbeesley1

    Mobile/Cell: +44 (0)7802857551

    Email :

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