What is Branding?

Your brand is the DNA of you and it is what sets you apart from everyone else.  It is completely unique to you!

Why is that important?  It is important because it is the source of your power and  success in your business.  In essence it is YOU.

First things first – get a great photograph of yourself to reflect your image and personality and then write your own story including your successes and failures.     You will then see how unique you are and how people relate to you.  People have to get to know you, like you and trust you before they take any recommendations from you.  Video is brilliant for this! Think about it!  If one of your friends recommended a great film you would go and see it because you trust their judgement.

Here is  Susan in the studio of John Cassidy having her photo taken

Here is what John Cassidy said at our “branding” session.


So think about everything you do and remember to build your brand – it is the one thing that no one can take away from you!  On the internet it is so easy to do!

It is why we advocate building a business model that is sustainable and built on YOU and not on any one product.  That way you can add or change just about any product without substantially affecting your income and capitalise on trends and opportunities as they arise.

One of the easiest ways to get started once you have your website is exposure of your brand  through your social networking and “getting yourself out there” on the internet.


It’s all about:-

  • Who you are
  • What you do
  • The neat way you do it

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