How To Benefit From The Facebook Algorithm Change
How To Benefit From The Facebook Algorithm Change : Shock Horror – Facebook just made a significant change to their algorithm that has some business owners, entrepreneurs and marketers worrying about their future on the platform … some might lose everything they’ve worked for in the past depending on what they have been doing … and that’s pretty scary.
“On January 11th, Mark Zuckerberg (Facebook’s CEO) said that Facebook’s mission is to bring people closer together”
You might or might not have heard about this, but basically the organic reach for someone with a Facebook following, a fan page, a bunch of people have liked your page and you go and put a post out to that audience, and in the … Basically what’s happened is, the reach of putting out that post has dropped dramatically.
The crazy thing is, is that a lot of people spent a lot of money building those audiences on their Facebook pages, and Facebook sort of said that’s the thing to do a few years ago. Now those people that have spent hundreds of thousands of dollars building their fan page have got an asset that is more or less worthless just because of this simple algorithm change.
Marketer and online entrepreneur Jeff Walker explains in this video “Did Facebook Just Wreck Your Business”
“What does that mean? It’s like, well, that sucks, okay, but this is something I come back to in these videos and I’ve been coming back to for years in these videos is that you need to build assets that you control, and you can’t be dependent on a property, a web property, an online property, a digital property that you don’t control like Facebook, like Instagram, like Google Search, like YouTube, like whatever, going back, MySpace.” ~ Jeff Walker
The rules constantly change, and those properties are run by great big companies who will do what’s right for them and their shareholders. Sometimes that’s in alignment with what you want and need in terms of building your audience and building your following, and that’s fantastic, but the rules can change at the drop of a hat. Literally, boom, one day.
What do you do? You use those platforms to get people over into your platform. What’s your platform? I think the best platform you can have is an email list, and so you drive them from whatever property, Facebook, YouTube, Instagram, whatever. Eventually you need to drive them over to your property, which is a landing page of some sort. It could be a blog like this. It could be a website, but a landing page that then invites them to get onto your email list.
We talk more on building an email list here
Mike Stelzner, founder of Social Media Examiner who was one of the first people to commend on the recent Facebook algorithm change and in a private group we belong to he outlined his conversation with Adam Mosseri Facebook’s Head of News Feed. These strategies from Mike are a result of that conversation
Step 1: Scale back your frequency of posts. Less is more here.
Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.
Step 3: Up your live video game plan.
Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”
Step 4: Avoid engagement bait. These are posts that encourage people to comment. Facebook will “demote these posts in News Feed.”
Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.
Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.
A lot of the above steps will likely require a complete shift in your current Facebook strategy.
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