Category Archives: Internet Marketing
Frank Kern State of The Internet Address 2012: Do You Have a “Magic Bullet” Yet?
A “Magic Bullet” is a a product or service that provides massive transformational value to the consumer and ‘change their life’ In this article we look at Frank Kern’s State of The Internet 2012 Broadcast and explain the key points and why Internet Marketing is there to support and get out the message about your exceptional product that has the ability to transform people’s lives. Continue reading
The Zero Moment of Truth
The Zero Moment of Truth (ZMOT) As a a marketer, you need to understand the shift in the marketing landscape and the new strategies you need to implement to win in this changing world. Google have just released a video … Continue reading
Posted in Internet Marketing, Social Media
Tagged google, Jim Lecinski, SMOT, Zero Moment of Truth
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