Whatever business you’re in, the truth is that you need to have a constant and consistent supply of leads and prospects coming to look at your products and services
One of the easiest ways to do this is to offer something for free in exchange for a name and email, deliver them what they have asked for right away then build a relationship with them until they are ready to make a purchase.
But… sadly people get stuck at the point of creating a lead magnet (the thing they need to give away as a “freebie”. Early on in our online business journey we learnt the easy way of creating a lead magnet using PLR.
PLR if you have not come across it before stands for Private Label Rights and we covered that in our previous article you can read here Top Tips To Grow Your Business Using PLR
On a recent Facebook LIVE we discussed creating a lead magnet using PLR (the easy way) as well as how it fits into a simple marketing funnel which builds credibility and expertise, builds your list and your future customer gets to know and build a relationship with you.
Creating A Lead Magnet Using PLR Explained
Let’s take a bit more on the kinds of lead magnets you can create using PLR and introduce you to one of our favourite PLR providers who provide beautiful ready-to-sell private label coaching courses, articles, products, worksheets, and content that is 100% written, edited, and designed by leading industry experts.
They have content in hundreds of niches as we explain in the video but here’s a few examples of the popular niches
- Anxiety, Depression & Panic Attacks
- Confidence, Self Esteem & Self Care
- Business & Marketing
- Career & Job
- Dating & Relationships
- Goal Setting & Achievement
- Inspirational Graphics & Wallpapers
- Meditation, Reflection & Journaling
- Money Management, Budgeting, Credit & Debt
- Motivation & Passion
- Natural Health & Safety
- Parenting & Family
- Savings, Investing & Real Estate
- Self Improvement
- Stress Management
- Success, Wealth & Prosperity
- Time Management & Procrastination
- Weight Loss & Fitness
As you can see there’s just about everything you could possibly want and all you need to do is enter a keyword phrase to find just what you’re looking for.
From there it really is as simple as making your purchase using their credits system and download the content to your computer and you’re ready to create your first lead magnet
Personally we have found that mini books (ebooks), and checklists are the most effective for us but there are many different options you might consider for your lead magnet such as
- eBook
- Checklist
- Cheat sheet
- Video training/course
- White paper
- Software tool
- Slide deck
- Quiz
We’ll talk more in future articles about other uses for PLR (Private Label Rights) but for now just go and find a PLR product you can use that fits your business and get started while it’s fresh in your mind.
And if you want to create a unique cover for it you can use Canva.com or ask someone on Fiverr.com to create one for you inexpensively.
Here’s a mini book (eBook) we just created to give you an example
We’ve used PLR content and added personal references and our story which of course you can do as well when creating your lead magnet.
If you want to follow through the process we taught in the video you can sign up here and model the process
Last but not least as we explained in the video, the whole purpose of creating and offering a lead magnet is to build a subscriber list and if you are just posting content on social media and not collecting a lead then we highly recommend you start offering a lead magnet right away. There are many different places you can do this on each social media so take advantage of it!
Resources
Recommended PLR Site : Click Here
Recommended Autoresponder : Click Here
Recommended Funnel Creator : Click Here
