Digital Marketing – Is It The New Buzz Word?
Definition of Digital Marketing
Here’s how we would describe it “brand and product promotion using an array of digital tools to reach consumers including but not limited to search marketing, social media marketing, video marketing, email marketing, local internet marketing and various paid online advertising mediums ……
…… the pratice of promoting products and services using a variety of internet driven channels – better known as internet or online marketing”
Digital Marketing has in all honesty been around for quite a long while (and the internet isn’t that old) but has never been well defined. It has also been know by many other names such as “internet marketing” or “online marketing”. But as we all know, fashions change and people are always looking for new ‘buzz words’
Is ‘Digital Marketing‘ the new buzz word? Is ‘internet marketing’ no longer fashionable we wonder. Does digital marketing have a better ring to it? A new and better image maybe? Who knows?
Let’s look in a little mor detail at the types of marketing which the words “digital marketing” encompass just so we understand the concept a little better and can draw our own conclusions.
In essence, digital marketing encompasses things like search engine optimisation (SEO), Pay Per Click (PPC), Video Streaming, Blogging, Podcasting, Banner Advertising, Email Broadcasting, Social Media, mobile technologies etc.
Sounding familiar?
In essense, Digital Marketing centres around the Internet and is a way of communicating through different mediums in a couple of ways – what we call Push Marketing and Pull Marketing. Push marketing is as the name suggests ‘pushing a message’ to someone such as in email, voice broadcasting, video broadcasting etc. Pull marketing on the other hand is via ‘pulled‘ content like bannder advertising and pay per click
In short, digital marketing is a combination of push and pull Internet ‘technologies’ to execute marketing campaigns.
Here’s what the ‘oracle’ Wikipedia has to say on Digital Marketing (it’s always useful to check it out)
“Two different forms of digital marketing exist:
In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content. Only current web browser technology is required to maintain static content. Search engine optimization is one tactic used to increase activity.
In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message. Push marketing is also known as spam. Push technologies can deliver content as it becomes available and can be better targeted to consumer demographics, although audiences are often smaller, and creation and distribution costs are higher ”
Have you started to build a list (database) in your business?
If you haven’t already started, you need to build a list (database) of customers or potential customers. You will be doing this through the different methods described above. Then using the various digital marketing methods above you will be able to market your products and services to them.
Is Digital Marketing the New Buzz Word?
We don’t know – but for businesses, digital marketing sounds more appealling than internet marketing that’s for sure.
Putting on our hats as professional people (previously accountants and mangement consultants to small business) we can see that this would sit more comfortably. Furthermore, we do know that many many businesses are missing out right now by stubbornly thinking that “THE INTERNET” is not for them.
In our opinion, this is a serious wake up call because if you don’t get with the digital age then you are just not going to thrive let alone survive as your competitors push forwards and realise the power of digital marketing.
Here’s a great Infographic which shows graphically what we have been talking about
Source: Bestedsites.com
We find it really surprising how many businesses still don’t have a website let alone taking advantage of many of the digital marketing opportunities …. but it’s not too late. It’s never too late.
The Solution
You will no doubt research a solution to your problem if you have realised you need to do something about your digital marketing plan ….. we have looked at a lot of systems – the good the bad and the ugly and only recommend a few depending on your needs.
If you are a business or profession then we would recommend The SFM as it is designed with your needs in mind – yes it exists for individuals to become affiliates and promote the program as a coaching and education product and earn money from doing that but it is also ideally suited to professionals looking to learn the skills of digital marketing.
The SFM is there to help you to marketing your business online whether you are a small business, an individual, a franchise or a bigger concern. If you are not taking advantage of digital marketing you are going to be left behind. You need to learn these strategies now before it’s too late.
If you would like to contact us to find out more information we are sure that you are likely to prefer to do that and our details are below. If you just want to take a look there is a link to the SFM where you can find out more.
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