Email Marketing Tools And Resources
Our post today is focus on email marketing tools and resources because as we just said on our Facebook Page …
“No matter what you see or hear to the contrary email marketing remains key to your success as it is the perfect way to build a relationship with your subscribers and future clients”
It does of course take time to build that relationship and consistency is at the heart of that (emailing every day with value content, stories and sales messages)
However in order for your subscribers to read your email they first have to be tempted to open it bearing in mind that according to Ryan Deiss (Digital Marketer) we each receive 147 emails daily into our inbox! That means a good “teaser” headline that is a precursor to what they will read inside and where you have that opportunity to talk to them
That headline must however not just tease but fulfil on the promise in the content you deliver or you will quickly lose your integrity and likelihood of your future emails being opened
Email Marketing Tools And Resources – List
You need to build your list first and foremost as it is the greatest asset in your business and if you ask any successful entrepreneur the questions “if you lost everything (computer, files etc) what would allow you to continue?” they will say without hesitation “my subscriber list”
There are a wide range of email marketing tools and resources you can use to build your list but our number one recommendation is Aweber. We use it ourselves as do most successful marketers. Their training, blog and support is first class and you can get trial account for 30 days free
As we said, it’s all about then getting the email opened and the headline is is what matters. We have some great email marketing tools and resources to share with you to help you with headlines so you can try them out and find the ones that work best for you.
Headline Hacks from our friend John Morrow creator of BoostBlogTraffic.com
Headlnr – A Google Chrome Add On To Help You Tweak For Best Headline
Headline Analyzer – As it says – a way to analyse your headline and get a better one
Headline That Entice Your Audience – How to write titles that click and entice your audience
Link Bait Title Generator – Enter a subject and get link bait title ideas
Content Idea Generator – Enter your subject for best results
Email Marketing Excellence – Guide to Email Marketing
Email Marketing Training – Free Email Marketing Education Webinar
Power Words – 317 Power Words That’ll Instantly Make You a Better Writer
Want a handy PDF containing all 317 Power Words (plus 50 exclusive bonus words) to download and keep? Get it Here
Email Marketing Tools and Resources – Recommended Books
These are some of our best books we recommend to our students and friends to help with creating great emails and headlines
Cashvertising – How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone
Words That Sell – By Richard Bayan The Thesaurus to Help You Promote Your Products, Services, and Ideas
A Headline Story
We’re out in the French Alps at the moment and on Sunday Chris had a skiing accident which resulted in a broken ankle. We’ve been sharing the story with our subscribers (you may be one of them reading this right now even) Remember we told you right at the beginning of this article that email is about building a relationship with you list? Telling stories?
This was the headline of our emails It’s a good job you can’t see into the future …
One of our subscribers commented …. “How long did you have to stare at your bedroom ceiling to come up with this catchy phrase? Don’t read catchy phrases “
Our reply was “We didn’t have to come up with it. It’s totally relevant to the story which you know if you read it. Clearly the headline did it’s job since you opened the email! ”
Like we said (and why we wanted to share with you the email marketing tools and resources) THE HEADLINE COUNTS!
Yesterday we congratulated one of our clients who made his first sale through email
We email our subscribers every day and spend time on our content to inspire and educate as well as sell
Building your list is very important (marketing) but building the relationship with them is equally if not more important
Who Are We
We’re former accountants of a certain age with 5 great kids and 3 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion. Our worldwide educational business is centered on online marketing education and wealth creation and a desire to help you create financial freedom online through entrepreneurship whatever your age or experience.
Authors : The Mindset Shift
Skype : chrisbeesley1 susanbeesley1
Mobile/Cell: +44 (0)7802857551
Email : info@chrisandsusanbeesley.com
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