It Starts With Why

It Starts With Why

 How Great Leaders Inspire Action

starts with why

Why it starts with WHY?

Good question and having just read the book “Start with Why” by Simon Sinek we also discovered this video where he tells you “why”…. it starts with why

Video: It Starts With Why Simon Sinek

It’s About Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

“Because in business it doesn’t matter what you do, it matters why you do it!” ~ Simon Sinek

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way.  It’s the complete opposite of what everyone else does.  Simon Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit– those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don’t do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

This book is for anyone who wants to inspire others or who wants to find someone to inspire them and it’s #ONE on the reading list for everyone we work with.

Just imagine as you read this what it would be like to have a business where you can write about anything (even review a book and share a video just like this) that people want to read about, be inspired, like and share?

You can do just that.

Blogging is one of the very best ways to build relationships, promote products and services and have your “content” read around the web.

We hope you enjoy reading our blog as much as we enjoy writing for you on all subjects to do with entrepreneurship, business training and lifestyle


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Who Are We

We’re retired accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak and train all over the world following that passion.  Our worldwide educational business is centered on online marketing business education and wealth creation and a desire to help you create financial freedom online through entrepreneurship whatever your age or experience.

Authors : The Mindset Shift

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