Never Judge A Book By Its Cover

Never Judge A Book By Its Cover

never judge a book by its coverNever Judge A Book By Its Cover : If you’ve not heard that expression “never judge a book by its cover” it’s a metaphorical phrase which means “you shouldn’t prejudge the worth or value of something, by its outward appearance alone” … you cannot know what something or someone is like by looking only at that person or thing’s appearance

This idiom was first recorded in June 1867 in the newspaper Piqua Democrat:
“Don’t judge a book by its cover, see a man by his cloth, as there is often a good deal of solid worth and superior skill underneath a jacket and yaller pants.”

If you are looking for a book, you might only look at the covers of the books in order to choose one you would like to read. Due to this, you might overlook a very interesting book just because the cover did not appeal to you.

This can also be applied to people – if you see someone who you have never met before, you may form an opinion about them in your mind. However, when you actually speak to the person you may find that they are completely different to how you imagined!

In the world of entrepreneurship that is never more important as we share with you in this video

How important it is not to judge someone else’s outside (their success, wealth etc) with your inside if you are just beginning.  How you don’t know what pains, problems and failure they have endured to get where they are in their life.

It’s a great lesson to learn and one we too had to learn on our entrepreneurial journey.

We recorded this video in La Duquesa on the Costa del Sol in Spain last year and it was only when we were talking with a client the other day and this subject came up that we decided to put it on our blog and share the lesson.  This person was talking about how they wanted to have a business like ours and be able to travel around the world enjoying themselves and although they had started a business a while ago they still hadn’t had success and  yet we had.

As you will hear us say in the video we often have said to us “you’re lucky” or “you guys, you’re really success. You’ve done well. You travel all over the world and you’re here, you’re there, you’re everywhere. You’re having a great time.”

We have to explain that what they don’t see is what goes on behind the scenes and that’s what the video is all about really … to put it into perspective.

The most famous example of this is Susan Boyle.  In August 2008, Susan Boyle auditioned for Britain’s Got Talent. As soon as they saw her, the audience began sniggering expecting her audition to be far from what they actually saw!  When she began to sing the now famous “I dreamed a dream” she left the judges looking at each other in amazement knowing they had found a star.  She left the stage to a standing ovation and within six minutes the clip of her singing had gone round the world on YouTube.  She is a perfect and inspiring example of the expression “never judge a book by its cover

At the heart of the story is Susan Boyle’s struggles to get to the audition for Britain’s Got Talent in Glasgow — she had to catch six buses and only just made it.  Now people just see her huge success not knowing in many cases the struggles she’s faced in life.

A perfect example of what we are talking about in the video – never judge someone’s outside with our inside.

We hope you find it valuable and will come back and visit us for more insights into becoming an entrepreneur as that’s what we’re passionate about

Chris and Susan Signature




Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom online through online entrepreneurship whatever your age or experience.

Chris And Susan Beesley Costa Rica Sun SetAuthors : The Mindset Shift

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