The Four Mindsets Of An Entrepreneur

The Four Mindsets Of An Entrepreneur

the four mindsets of an entrepreneurMost business owners operate under the illusion they are in business, when in reality they’ve created themselves a job.

In the video below you will learn the four mindsets of an entrepreneur

As Michael Gerber, author of The E-Myth says about the entrepreneurial myth …

“E-Myth is the entrepreneurial myth and essentially it says that people who go into business are not the entrepreneurs people believe them to be but what I’ve come to know as technicians suffering from and from an entrepreneurial seizure. The doctor opens up a medical practice, the attorney a legal practice, the software guy a software business, the hardware guy a hardware business each of them believing because they know how to do the work, the software, the medicine, the law, they know how to build a business that does that work. It’s just completely not true”

We know that only too well.  We’re accountants by profession and after Chris was made redundant we started our own accountancy and management consultancy business leveraging our technical skills of accountancy and business development.

Whilst our business did very well over the ensuing years what we discovered was that we had indeed like Michael Gerber (who you will hear from in a moment) created ourselves another JOB!

We wish we had known about the four mindsets of an entrepreneur then but at least we can shortcut that part of your journey

He explains in this video and we think you will find it very valuable.

The Four Mindsets Of An Entrepreneur

The interviewer Rick Spence asks Michael  “What could they do differently?

Well, you’d go to work as the e-myth says on your business as opposed to in your business. Like Ray Kroc did it, McDonald’s. He built the first prototype and then he stood outside of it, not inside of it and watched the little sucker work. When it didn’t work he knew that it was a problem with the system not with the person.

He went to work like Denning would say, on the system, not on the person. The person’s never the problem. The system is. The technician doesn’t know that. You understand and that’s what the e-myth is all about. Go to work on it not in it. To build the foolproof system that any ordinary person can produce extraordinary results over, and over, and over again and continually improve it. Continually innovation, quantification, and orchestration. It’s the ball game.

I’m saying to every single person – you get the first one right. You get your sales system right when your small. You get your lead generation system right when your small. You get your lead conversion system right when your small. Knowing that you’re going to big and that because you’re going to be big it’s absolutely critical that you’ve gotten it right so that you can replicate it tens of thousands to times.

That’s why the second time around we didn’t create ourselves a job but rather found a much better way through leveraging a system and products already created and now have the freedom we were looking for and a business we can work ON and not IN and which we are passionate about

If that’s what you’re looking for them take some time to look at our system and see if that would be perfect for you and why not get a free copy of our book Limitless

Chris and Susan Signature

Who Are We

We’re former accountants of a certain age with 5 great kids and 3 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion.  Our worldwide educational business is centered on online marketing education and wealth creation and a desire to help you create financial freedom online through entrepreneurship whatever your age or experience.

 

 

Authors : The Mindset Shift

C&S Branding Video Still 4Skype : chrisbeesley1   susanbeesley1

Mobile/Cell: +44 (0)7802857551

Email : info@chrisandsusanbeesley.com

Connect on Facebook

Join Our Facebook Group For Entrepreneurs

Download our Free E-Book “The Key”

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Email Marketing Tools And Resources

Email Marketing Tools And Resources

Email Marketing Tools And ResourcesOur post today is focus on email marketing tools and resources because as we just said on our Facebook Page

“No matter what you see or hear to the contrary email marketing remains key to your success as it is the perfect way to build a relationship with your subscribers and future clients”

It does of course take time to build that relationship and consistency is at the heart of that (emailing every day with value content, stories and sales messages)

However in order for your subscribers to read your email they first have to be tempted to open it bearing in mind that according to Ryan Deiss (Digital Marketer) we each receive 147 emails daily into our inbox!  That means a good “teaser” headline that is a precursor to what they will read inside and where you have that opportunity to talk to them

That headline must however not just tease but fulfil on the promise in the content you deliver or you will quickly lose your integrity and likelihood of your future emails being opened

Email Marketing Tools And Resources – List

You need to build your list first and foremost as it is the greatest asset in your business and if you ask any successful entrepreneur the questions “if you lost everything (computer, files etc) what would allow you to continue?”  they will say without hesitation “my subscriber list

Email Marketing Tools And ResourcesThere are a wide range of email marketing tools and resources you can use to build your list but our number one recommendation is Aweber.  We use it ourselves as do most successful marketers.  Their training, blog and support is first class and you can get trial account for 30 days free

As we said, it’s all about then getting the email opened and the headline is is what matters. We have some great email marketing tools and resources to share with you to help you with headlines so you can try them out and find the ones that work best for you.

Headline Hacks from our friend John Morrow creator of BoostBlogTraffic.com

Headlnr – A Google Chrome Add On To Help You Tweak For Best Headline

Headline Analyzer – As it says – a way to analyse your headline and get a better one

Headline That Entice Your Audience  – How to write titles that click and entice your audience

Link Bait Title Generator – Enter a subject and get link bait title ideas

Content Idea Generator – Enter your subject for best results

Email Marketing Excellence – Guide to Email Marketing

Email Marketing Training – Free Email Marketing Education Webinar

Power Words  – 317 Power Words That’ll Instantly Make You a Better Writer

Want a handy PDF containing all 317 Power Words (plus 50 exclusive bonus words) to download and keep? Get it Here

Email Marketing Tools and Resources – Recommended Books

Words That SellThese are some of our best books we recommend to our students and friends to help with creating great emails and headlines

Cashvertising –  How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Words That Sell – By Richard Bayan  The Thesaurus to Help You Promote Your Products, Services, and Ideas

A Headline Story

We’re out in the French Alps at the moment and on Sunday Chris had a skiing accident which resulted in a broken ankle.  We’ve been sharing the story with our subscribers (you may be one of them reading this right now even)  Remember we told you right at the beginning of this article that email is about building a relationship with you list?  Telling stories?

This was the headline of our emails  It’s a good job you can’t see into the future …

One of our subscribers commented ….  “How long did you have to stare at your bedroom ceiling to come up with this catchy phrase? Don’t read catchy phrases “

Our reply was  “We didn’t have to come up with it. It’s totally relevant to the story which you know if you read it. Clearly the headline did it’s job since you opened the email! ”

Like we said (and why we wanted to share with you the email marketing tools and resources) THE HEADLINE COUNTS!

You can read it here

Yesterday we congratulated one of our clients who made his first sale through email

We email our subscribers every day and spend time on our content to inspire and educate as well as sell

Building your list is very important (marketing) but building the relationship with them is equally if not more important

Chris and Susan Signature

Who Are We

We’re former accountants of a certain age with 5 great kids and 3 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion.  Our worldwide educational business is centered on online marketing education and wealth creation and a desire to help you create financial freedom online through entrepreneurship whatever your age or experience.

Authors : The Mindset Shift

C&S Branding Video Still 4Skype : chrisbeesley1   susanbeesley1

Mobile/Cell: +44 (0)7802857551

Email : info@chrisandsusanbeesley.com

Connect on Facebook

Join Our Facebook Group For Entrepreneurs

Download our Free E-Book “The Key”

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