Choosing a Mentor

What is Mentoring?

There are many definititions of mentoring but we think this best sums it up from our perspective (having been mentors for many many years and having helped people from all walks of life).

What is a MentorWe also know, again from personal experience that everyone building a business needs a mentor at some time.  We have invested many thousands of dollars in mentors and can say that categorically they have all had a huge impact in the growth of us as people and our business.

What to Look For in a Mentor

mentor image

This is really really important because if you don’t get it right then you are going to be disappointed.  If you don’t communicate what you are looking for then you cannot expect your mentor to help you to get there.

When finding mentors and role models,  most people will look to those they feel most comfortable with. These can often be people that are similar to you and reinforce the positive things you already know about yourself.

But you will derive most benefit from mentors who force you to address the uncomfortable sides of your character. That said, a good mentor will never be negative but will offer you “tough love“,  pushing you out of your comfort zone and helping you to address areas in a challenging and fulfilling way.

To choose a good mentor, you need to ask yourself uncomfortable questions. Identify people that inspire you and demonstrate the skills,  attributes and attitudes that you would like to exhibit in yourself.

Most mentors tend to be more experienced than you and will enjoy passing on their knowledge and wisdom.  By gaining their trust you will be in a good position to offer your mentor reciprocal feedback.  This is a huge win-win in the relationship.

A good mentor is not someone you will turn to every day.  They help set you on a path and come back to you at checkpoints to make sure you are still on course. Give them feedback about how you are progressing and the impact of their advice. This is critical to maintain their interest and give them a sense of what they have helped you to achieve.

A mentor should help the mentee to believe in themself and boost their confidence. A mentor should ask questions and challenge, while providing guidance and encouragement and mentoring allows the mentee to explore new ideas in confidence.  It is a chance to look more closely at yourself, your issues, opportunities and what you want in life. Mentoring is about becoming more self aware, taking responsibility for your life and directing your life in the direction you decide,  rather than leaving it to chance.

In summary …..

Find someone who has already done what you are trying to do and go from there. That’s what we did when we wanted to start our online business.  We sought out who we could see to be the best person to help us and we haven’t looked back  – but we have moved on.

Word of caution …. all mentors are not equal.  Just like anything else you have to do your own research and due diligence before you make that decision.  Certainly the first place to start is recommendation from someone you know and trust.

Just because someone is great at a particular marketing strategy, building a website, designing banners etc doesn’t make them a mentor.  It might make them the ideal person to teach you how to do something but that should not be confused with mentoring.

We work with a limited number of people to help them take their online business from where it is now to where they want to be.  If you would like to be considered for our mentoring programme please contact us here and tell us a little about yourself and what you want to achieve and we can arrange a call to see if we can work together.

My chief want in life is someone who shall make me do what I can.” Ralph Emerson

Wishing you all the success you deserve

Chris and Susan Beesley Signature

Posted in Business Success, Personal Development | Tagged , | Leave a comment

Start An Online Business – Top Tips

Start An Online Business – Top Tips

Congratulations!

congratulations on getting started online

You’ve made that all important decision to start your online business.  We want you to achieve the absolute best out of your time online so here are our top tips to help you achieve the success you deserve.

Treat the internet like a business from day one

It’s not a hobby.  It’s not a job.  It’s a business you invest your time, money, and energy into with an expectation of a return on that investment.  This means you go into your online business with your eyes wide open and plan to make money and be profitable.

Have a daily and weekly plan

action plan

Keep it simple.  You have a plan of what you want to accomplish and daily actions to reach those goals.  Each day have at least one priority activity that will move your business forward.  Finish it first before starting anything else!

Choose one market and focus on it

It’s not easy for experienced marketers to manage several different markets at once.  A beginner starting out should concentrate on one core market and apply their full attention to growing an income there first.  Then as they say “rinse and repeat” in other markets.

Research your market

Research Image

We are always surprised  how little research people do before they go into a market (often referred to as a niche).  They often don’t even know the most profitable competition.  Spend at least several days minimum in online research before entering a market you plan to make a living from.  Find one where plenty of people are already looking and ready to buy.

We work in the marketplace of online business coaching and training and its huge.

Develop an irresistible offer

The purpose of the first sale is to generate a customer.  Make an offer that produces a high conversion even if it doesn’t generate the profits you want.  Backend sales are where the profits come from.

Establish multiple streams of income

This is absolutely key.  Income from high ticket products and services,  ebooks,  affiliate products, consulting/coaching/mentoring, etc.  Find additional products and services to offer to your current customers.

Concentrate on building a list of subscribers and customers

Building a List

Build your list and your relationship with that list.  This is the greatest asset in your online buiness.  It’s no secret.  Serve your customers and stay in touch with them consistently.   We use Aweber for maintaining our list because it is great value and reliable.

Become an expert in at least one traffic strategy

If you do SEO for example then become an expert at it.  Maybe it’s Facebook advertising or banner advertising – become an expert at it.  Master one traffic method instead of trying to become ‘a jack of all trades and a master of none‘.  Once you have done that add one more method to your marketing mix as it is always dangerous to rely on just one.

Create a recurring revenue model

Add continuity income to your business.  It could be a membership site of your own or an affiliate program you promote.  This provides a stable income for you and a foundational level you start each month with.

Limit your time in email and social media

Stopwatch

Both email and social media have the ability to suck hours from your day if you’re continually checking them.  Have a specific time slot where you check your email and participate in social media.  Don’t leave them open – it’s just too tempting!

Know your numbers

Statistics are absolutely key to your online business just as they are to any business.  You need to know at any time how many sales you have made, what are your subscriber conversions, how many people take your upsell.  Knowing these numbers will drive your business forward.

Keep a notebook or journal

Write stories you come across. Make notes on new business ideas.  Write down results from your advertising.  Keep a journal of your business results to refer back to. Write down your successes.   (You can use some of this information to write a book if you are so inclined)

Network with successful people

networking

Network with other successful entrepreneurs.  Turn off the news media and tune out the complainers who surround you.  Find people who are upbeat, moving forward, and accomplishing what you want to do.  Think about how you can offer value to someone you admire in your marketplace and offer to do stuff for them …. it will give you huge leverage and credibility in the future.  It’s important to maintain real human interaction by meeting people face to face as well as online.

Watch your expenses

We started our business on a small budget and made sure that we re-invested some of our sales income straight back into our marketing so that we could continue to grow our business.  Think about what services you could offer to people to earn some money to put into your marketing when you are just getting started – maybe you are great a graphics or writing as an example.

Be willing to invest when required

Keeping a close eye on your expenditure is essential but make sure you are willing to invest when required. Outsourcing can be very valuable to your business especially when you can use a resource like Fiverr where for what we call your $5 per hour work.  It’s worth it to outsource your $5 an hour work.

Fail every week (to begin with)

Thomas Edison Light Bulb

If you’re not failing, you’re not testing enough new things.  If we had not failed many times with our activities then we could not pass on our experience to our students.  All successful people fail.  Thomas Edison inventor of the light bulb failed hundreds of time before he succeeded.  If he had given up just imagine what the world would be like today!

 

 

Create systems

Have a system you follow each week for planning.  Have a system for writing your emails and blog posts.  Have a system of generating traffic.  Have a system for how you participate on Facebook.  Follow those systems and continually improve them to be more efficient.  Systems make your business rock.

Implement what you learn

You don’t earn money based on how much you know.  You only profit from information you implement.  Make sure you take consistent and persistent action.  If you read a blog post that is valuable to you for instance then take action on it.  That may even be writing a blog post of your own commenting on that information.

Celebrate Who You Are

Be proud of who you are and your brand and integrity.  You won’t appeal to everyone so don’t try.  Attract the audience which likes you for who you are.  Stand out from the crowd.

Have Fun

If there are ‘jobs’ in your business you don’t enjoy then find a way to quickly outsource that to someone else.  You have to have fun – being in business for yourself is about having fun.  The Internet Lifestyle is about living a life you truly love and enjoy.

tick the boxThe great thing is that you can start an online business and have all the technology and marketing training and products to sell all in one place.  It ticks all the boxes and is a great place to start.

You can check it out here for just $20 – we love it and we’re sure you will too.

Would you like simple step-by-step instructions to boost your traffic, increase your conversion rates, and take more time off?  Just ask us how!

Chris and Susan Beesley Signature

 

 

Please make sure to share your success story with us by leaving a comment and we’ll choose the best story this week to feature on our blog and share with our community.

Posted in Business Success, Internet Marketing, Make Money Online | Tagged , | Leave a comment