How To Create A Future Proof Business

How To Create A Future Proof Business : The truth of the matter is that the world of business is changing. We’ve seen it over the past 9 years that we have been running our online business.

Wheareas at one time you could write a post on social media with a link to your business and make a sale now things are very different.

If you know how to create a future proof business then you can take advantage of the ever evolving landscape and be well placed to reap the benefits?

We just got back from a mastermind in Orlando and what we learned from Rich Shefren (Strategic Profits) has more than reinforced that we are on the right track and that you must absolutely future proof your business. He says…

“In the past 6 months I’ve talked to over a hundred experts in the fields of predictive analytics, machine learning, buying and selling data, growth hacking, online advertising, social media marketing, email marketing, and many others.

But there’s one area in particular that’s immersing itself in every aspect of online marketing.

I’m talking about Artificial Intelligence (AI).

Based on my extensive research, here’s what I discovered. And of all the predictions I’ve made over my career, I’ve never been more certain of this fact:

AI is going to completely transform the world of online commerce.

And this fundamental shift will open up big opportunities in every industry and in every market online…

On the flip side, it will also cause more businesses to fail than ever before.

Simply because they didn’t adjust to this new AI-driven paradigm…”

Now this is a little off track from the purpose of this article and we’ll be giving you more information on this in another post but the point is that as entrepreneurs we need to be well placed to benefit from the changes that are coming and that means creating what we are calling a future proof business. ONE that features YOU as an entrepreneur, and more importantly ONE that you control… not controlled by anyone else other than YOU.

Here’s a list of the things that we believe are super important to you in creating a future proof business… and it doesn’t matter whether you are selling pills and potions or cryptocurrency…you should never be relying 100% on someone else’s products and services, replicated websites etc..

Because if something happens (and it does more often than you may think) you are left out in the cold having to start again from scratch at best and at worst seen as the latest “biz opp” jumper

The Key Components To A Future Proof Business in the 21st Century Are:-

How to build your brand and authority to create a long term business
How to set up and leverage the power of social media
How to find your target market
How to build a marketing funnel for your market
How to use your mobile phone to manage your business on the go
How to find and attract your perfect prospects
The power of using your story
How to generate leads and build your list
Why people don’t buy the first time they see your stuff
Multi-channel follow up to increase conversions

Each of these are articles in their own right and we can’t go into detail here but we can tell you that all of these are equally important components of a future proof business and if you don’t know how all these pieces of the jigsaw fit together then you are not going to have a business long into the future.

Thanks for joining us today and do let us know if you have any questions

Chris and Susan Signature

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and travelling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

Authors : The Mindset Shift

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The First Entrepreneur Books We Read

The First Entrepreneur Books We Read : We’ll be perfectly honest with you, reading business books was not high on our agenda during our career as accountants and management consultants. When we had a project to complete we read what was necessary to get the information we needed to make it a successful project for our clients.

Then one day back in 2005 we entered the world of network marketing and that all changed. Suddenly there was this thing called “personal development” and we began a new journey of discovery – books we didn’t even know existed

The Books That Changed Our Lives

The first ever self-improvement book we read was Think and Grow Rich by Napoleon Hill. It’s what lead us to believe that we could achieve whatever we put our mind to. It’s what has got us through many difficult times since on our journey as online entrepreneurs ignoring non-believers and just having a lot of faith in what we were pursuing.

We now have a very special bound signature copy in our library which we cherish

If you ask most successful entrepreneurs they will tell you a similar story

When it came to business and “becoming wealthy”, one of the books that inspired us was Rich Dad, Poor Dad by Sharon Lechter and Robert Kiyosaki. Most people think of Robert Kiyosaki when they think of the book but it was actually Sharon Lechter who was the brains behind the Rich Dad Poor Dad Empire!

The other was Secrets Of The Millionaire Mind by T Harv Eker We had BIG Dreams and Goals and we needed to have a “millionaire mind” if we were to achieve them.

It wasn’t until much later in 2010 when we became entrepreneurs ourselves that we read the book that inspired our laptop lifestyle business – The Four Hour Work Week by Tim Ferriss. Although we now understand better the meaning behind the book (which is really about outsourcing your business activities) the seed was sown. We were nearing retirement and we wanted to see the world now! With a truly portable online business we knew we could. So now we get to read novels on the beach as well!

Had we not read that book, we honestly don’t believe we would have seen the potential and grow a global online business as a result… one where we get to travel and teach and train others on the methods we use to achieve our dreams and goals.

But there’s one more book. Simon Sinek’s book Find Your Why which helped us find our ‘why’, and that is to inspire people to pursue their entrepreneurial dream so that they too can live a life of freedom especially if like us they are in or approaching retirement

Are there other books? Of course there are but those really stick in our mind and today one of the books we recommend to our students is The Slight Edge by Jeff Olsen.

We believe entrepreneurs should all aim high and achieve their greatest success but to do that they need what we call “slight edge” strategies. The ones that practised every day create the greatest results

In fact we’re about to fly to Reno Nevada where we will be presenting the Slight Edge Strategies we use in our business… more on that in another post 🙂

So you can find all the books we mentioned just below and in another post we’ll talk about some other special books that have shaped our career as online entrepreneurs (just to save you time searching for them)

Remember though knowledge is only power when applied.

You want to be applying more than you consume.

Learn a great deal but apply relentlessly

Nothing happens without ACTION (movement)

Whether you seek to become an entrepreneur or have already started your pursuit, you’re one advice, lesson or book away from reaching the next step towards your dreams.

The First Entrepreneur Books We Read

Think & Grow Rich : Click Here

Rich Dad Poor Dad : Click Here

Secrets Of The Millionaire Mind : Click Here

The Four Hour Work Week : Click Here

Find Your Why : Click Here

The Slight Edge : Click Here

Thanks for joining us today