The biggest advantage of running an online business is the amazing ability to showcase your skills and talents to your prospective buyers using digital content. “Content Marketing” allows you to find and connect with your audience through any form of digital media you want to explore.
The main objective with content marketing is very much like traditional advertising except it doesn’t require multi-million dollar budgets and featured ads on major TV/radio outlets.
With content marketing, not only can you attract the perfect audience for your business, you can publish material on an ongoing basis to stay at the top of mind of the folks in your market.
For example if you are a consultant who generates revenue doing high ticket client work, you probably don’t have time do a ton of meet-ups and networking to find new prospects. You are too busy actually delivering the client work.
With a good mix of media (blog posts, videos, podcasts, free reports, free courses, pre-recorded webinars, etc…) strategically shared online in front of your potential market… you can get your message in front of hundreds, or even thousands of people.
This is content marketing in action!
We wish we had known this when we ran our management consultancy business back in the days 🙂
Publishing Free Content To Build Brand Exposure Training
The following links will take you to specific training sessions where you will be able to learn about content marketing using PLR AND try the lessons out for yourself.
In each of the examples below we share a video lesson with actionable steps that you can follow to test each method. If you are a subscriber on our list, you will receive Free PLR each week making it easy and cost-effective to give these ideas a try.
The aim is to get you to to take action and test the ideas out!
And if you missed Part 1, Part 2, Part 3 or Part 4 here’s the links so you can refer back to them