Finding Customers Who Want To Buy
“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford
Finding Customers Who Want To Buy: This really is an essential for success in your business and why we talk so much about target marketing and knowing your customer avatar. Otherwise it’s like trying to sell snow to eskimos or coal to Newcastle … not very successful!
Watch this short video from our mentor Matt Lloyd as he explains using the example of a chiropractor how important this is. Get a notepad and take notes because this is “golden nugget” information
When you first start your business, you shouldn’t be fooling around getting business cards or a fancy logo. The ONLY thing you should focus on is finding your first customers and getting them to BUY.
If you don’t have customers who are spending money with you, then you can’t afford to pay your overheads and you won’t be in business for very long.
It’s crucial to find those people who will buy, as fast as you can.
It’s simple economics but so many people miss this essential aspect of their business marketing …. don’t let that be you!
When you first start your business, you shouldn’t be fooling around getting business cards or a fancy logo. The ONLY thing you should focus on is finding your first customers and getting them to BUY.
If you don’t have customers who are spending money with you, then you can’t afford to pay your overheads and you won’t be in business for very long.
It’s crucial to find those people who will buy, as fast as you can.
Watch this video to learn how a 19th century neurologist discovered a shortcut to find customers who actually want to buy.
THE PAIN AND PLEASURE PRINCIPLE
The famous neurologist Sigmund Freud wrote about the “pain and pleasure principle” in his 1895 work, Project for a Scientific Psychology, and in his later works. This is the theory that says people instinctively seek pleasure and avoid pain.
Whenever people buy, it’s either for one of these two reasons. People buy to get benefits or pleasure, or they buy to avoid pain.
Pain is a more powerful trigger than pleasure. Think about it. If you walk past a cake shop every day and glimpse the tempting cakes in the window, you’ll probably resist the temptation at least some of the time. No matter how delicious you know those cakes would be.
On the other hand, if you have a excruciating back pain, you’re not going to ignore the pain like the temptation to eat cake! You’re definitely going to do something about that pain.
In fact, the more intense the pain, the more motivated the sufferer is to do something about it.
HOW YOU CAN SHORTCUT THE PATH TO YOUR FIRST SALES
Imagine you’re a chiropractor and you’ve just started your new practice. You’ve ordered your first supply of back braces. Now you need to find some customers, sell your inventory and start bringing in some cash.
Who is going to be the easier sale? Someone who has never had back pain, or someone who already has back pain and is experiencing how it feels?
If you try to sell your back brace to someone who has never had back pain, you’d need to educate them on back pain and how your product can help them avoid it in the future. It’s not an impossible sale, but it’s a more difficult one.
On the other hand, someone who is in constant pain doesn’t need to be educated about it. They’re experiencing it first hand and they already know they need a solution.
You can use these principles to shortcut the path to your first sales. Identify the problem or pain that your product solves, then seek out the people who already suffer from that problem or pain. They’re going to be the easiest sales to jump start your business.
Check Out Previous Articles On Target Marketing
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We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.
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