Make Your Word Gold

Make Your Word “Gold”

Let us ask you a question ….. What’s The Value of Your Word?

We were prompted to write this blog post to highlight the importance of keeping your word and retaining your integrity.

How many times have we said “yes” to invitations to webinars or events and then just not turned up.

No one minds if you say “NO” – in fact it is better that you do.

The reason that we thought to share this now is that over the past year we have attended many live events and many more “virtual” events or webinars and have taken huge value from them …… and if we couldn’t turn up for any reason we let the organisers know if we possibly could.  That’s just the way we are.

One very well known Internet Marketer insists that you let his team know if you can’t attend an event of his and this means that you will get a further invitation in the future.  If you don’t you won’t get a second chance.  Just because an event is FREE it doesn’t mean you should just not turn up because you changed your mind or didn’t feel like it.

Every day on Facebook there are events published – in fact we publish our weekly webshow on there – people say they will turn up – because at the time they are thinking they will.  The truth of the matter is that other “stuff” gets in the way and they don’t turn up.   It’s happened to us and I am sure it’s happened to you too.

The same applies to making appointments to meet up on  skype – just because it is “online” doesn’t make it OK to just not turn up.  It’s exactly the same as agreeing to meet up at a hotel or coffee shop.  If you can’t make it for any reason – let the other party know.

So let’s all manage our time better in 2012 and not over commit ourselves.

This is especially true if you are just starting out with your online business because it is so tempting to say YES to so many things when there is no way you can possibly do it all.

If you need help prioritising your time then we wrote about this a while back and have in fact included an e-book on the subject in our InternetLifestyleStarterKit

It’s not difficult to “keep your word”  We all understand things can change, even right before an event.   All you need to do is have the decency to send a quick text or make a call to say that you can’t make it.

Make Your Word Gold!

Chris and Susan Signature

 

Posted in Business Success | 10 Comments

The Zero Moment of Truth

The Zero Moment of Truth (ZMOT)

As a  a marketer, you need to understand the shift in the marketing landscape and the new strategies you need to implement to win in this changing world.

The Zero Moment of Truth

Google have just released a video which we recommend that you watch as you plan your strategies for 2012 – guaranteed it will be time well spent.

In summary, Google found that people like to do a lot more research before buying things nowadays.    Given that they have the the tools and the opportunity to monitor this there can be no better credible source .  Their research from watching thousands of people for months at a time revealed that people have over 10 “interactions” on average before they buy!

What does that mean to you?

Basically, if someone is going to buy your services or products they want to do more than 10 things before they do so such as:

  • Read your blogs
  • Watch your videos
  • Visit your web site
  • Talk to a friend/friends (online & offline)
  • search your name in Google
  • Listen to your podcasts
  • Tune in to your webshows
  • Read your book

This means that it is more important than ever that your create as many opportunities for “interaction” with people by sharing your knowledge and content with the world in as many ways as possible.

We don’t expect people to arrive at our website and want to “buy” our products and services straight away.  We expect that they will check us out and want to know all  sorts of things about us such who we are, what we stand for, are we real people, and can they trust us etc.

You can grab the Zero Moment of Truth PDF here

With thanks to Daniel Priestly for sharing this video with us

If you want to learn how to do the same then you definitely need to take on board the research from Google and change your ZMOT!

Chris and Susan Signature

Posted in Internet Marketing, Social Media | Tagged , , , | 1 Comment